Project creation, management and execution. Lead cross-functional teams to ensure collaboration. Inception, feasibility, vetting, development and terms. Coordinate and manage appropriate parties. Strategically building projects that serve business growth and sustainability. 

Brand Ambassador management and department management. Peer to peer, top-down and bottom-up management skills. Coach, train & foster. Lead with empowerment, play on strengths and build development plans to limit turnover and create a positive team culture. 

Create innovative marketing plans that strategically target consumers and aide sales. Develop ROI and KPI metrics. Analyze and build target audiences & scenes that will impact business. Lead strategic brainstorms and implementation for business and marketing plans.

PESO development and execution. Influencer strategy. Social media, programmatic advertising and 3rd party digital ads. Understanding target audiences and A/B testing to develop best in class campaigns that will drive foot traffic through-year.Work with PR and comms teams on news-worthy content and help build those plans. 

Understand business needs and involve relevant partners in marketing plans to impact sales. Build relationships and manage brand partners. Sponsor management and sourcing.

Work with legal teams on partner contracts and SOW. Understand liability and processes for insurance needs. Understand and work alongside compliance to ensure company safety and security. Negotiate with both parties to develop agreements that satisfy all.

Project lead for owned events, ensuring cross-functional 360 plans to impact market share. Support, create feasibility and manage event partners in retail, agencies, like-minded brands and influencers. Develop new event concepts with a strategic mindset.

Establish and foster influencer relationships that are mutually beneficial and drive relevance with consumers. Develop stories and create content for owned and shared media. Strategically build a through-year calendar for top tier influencers that contributes to product sales, launches and awareness.